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Communication Options

25 February 2014

The more communication options the salesperson can leverage, the greater the chances of raising awareness and creating preference.

The more communication options the salesperson can leverage, the greater the chances of raising awareness and creating preference. Today’s social media and other online communication options make this less expensive and time consuming than ever before. eNewsletters that educate the potential customer will increase the salesperson’s credibility. This type of communication also creates a level of trust because the potential customer a sense of loyalty to the salesperson in exchange for education and knowledge.